You invest a lot of money, but due to a lack of attention, they end up in the arms of the neighbor. This, of course, refers to warm leads that come to your website and eventually convert with the competitor because you didn’t follow up quickly enough. We call this lead leakage. For many entrepreneurs, this is a big problem they are unaware of. The good news is that you can easily stop lead leakage.
What is lead leakage?
Lead leakage is losing warm leads to a competitor. And that happens in various ways.
Your company is unreachable
A lead is looking for a product or service. The warm lead comes to your website and still has some questions about your service or product. He wants to call the company but sees that the business is closed. The customer cannot reach you and decides to look further at the competition. In some cases, the lead plans to contact you again later. The reality is that the warm lead often doesn’t, because they forget or no longer have the need.
You respond too late
In many companies, it is common to request multiple quotes from different companies when it comes to making purchases. The quotes are requested, and based on these, a choice is made for a company. An important aspect is, of course, the price on the quote, but also the speed with which the request is responded to is crucial. 50% of all sales go to the party that responds first to the quote request. It is therefore important to respond quickly to a lead before they are served by the competitor.
Customer searches when you can’t
If you are not available for your lead at the right moment, there is a good chance they will end up with the competition. The lead continues to search on the web because you are closed, for example, in the evening, outside office hours. The lead then decides to search again the next morning. He uses the same search term in Google and comes across a competitor of yours because they happen to be at the top at that moment. Of course, they are reachable at that moment. So, unfortunately! Lead leaked to the competition.
Some of these leads have been to your website after a paid click. Besides losing the warm lead, you’ve also wasted part of the marketing budget and generated revenue for the competitor.
Do you recognize this problem? Or not, and are you curious if this happens to you?
How to prevent lead leakage
