How to install offsite call tracking

You can also track calls to phone numbers that you communicate outside your website. For this, you use offsite call tracking. Wherever your phone number appears outside your website (campaign), you replace your original number with a fixed call tracking number. Examples of where this can be applied include newspaper ads, brochures, call extensions, and email signatures.

Create offsite campaign

You create a new offsite campaign in the Qooqie call tracking application through Traffic Sources > Add Campaign.

1. Choose ‘Offsite’ for ‘Campaign Type’.
2. In ‘Traffic Source Linking’, fill in the medium where the phone number is located.
3. Give the campaign a well-recognizable name.
4. For ‘Number Appearance’, choose either ‘National’ (number starts with 085) or ‘Regional’ (number starts with a regular area code, for example, 010).
5. For ‘Destination Number’, choose which original number of your organization the call tracking number will be forwarded to.
6. Now choose which department/branch this number belongs to.
7. Click ‘Save’.

Modify offsite campaign

You can also modify an active offsite campaign in real-time. For example, if a destination number has changed or if calls need to be directed to a different branch. To do this, go to Traffic Sources > Overview in our app, find the campaign, and click the gear icon.

You can now modify everything except the number appearance. Want to change that too? Then choose ‘Archive’ at the top of the screen. Then create a new campaign with the correct type of phone number.

Add call extension with Call Tracking

You create a call extension within your Google Ads account. But the first step is to create an offsite phone number in the Qooqie call tracking application. You can read above how to do this. Is this the first time you’re creating a call extension with an offsite call tracking number? Then we also advise you to link Google Search Console to Google Ads.

Link Google Search Console to Google Ads

Google wants to ensure that a phone number you link to a call extension really belongs to your organization. Therefore, Google checks if the phone number is also on your website. An offsite phone number is definitively not on your website. This poses a risk of Google disapproving your call extension. You significantly reduce this risk if you link Google Search Console (formerly Google Webmaster Tools) to your Google Ads account. Here’s how you do it:

1. Don’t have a Google Search Console account yet? Create one first.
2. Log in to Google Ads.
3. Go to Tools > Data manager > Linked accounts.
4. Find ‘Search Console’ and click ‘Details’.
5. Click ‘Link’.
6. Enter your website’s URL twice; once with ‘www.’ and once without it. Do this without ‘http’/ ‘https’ in both cases.
7. Click ‘Continue’.
8. In the ‘Status’ column, you’ll now see one of the following results: Linked – The link has been successfully established. Access requested – Another Google Ads account is listed as the owner of the website in Search Console. The owner will now receive an access request. Once this request is accepted, the link is successfully established. Not claimed – No Search Console account is set up for the website you want to link. Click ‘Claim site in Search Console’ in the ‘Actions’ column. Follow the instructions to claim the domain. Do you think the website is already linked to a Search Console account? Click on ‘Retry linking’.

Create a call extension

Google now calls call extensions call assets. This is how you add one:

1. Log in to your Google Ads account.
2. Go to Campaigns > Assets.
3. Click the plus button and choose ‘Call’.
4. Choose whether to add the asset to your account, a campaign or an ad group. Want to measure every ad group separately? Then choose ad group.
5. Enter the offsite phone number you just created and click ‘Save’.