What is dynamic call tracking?

Many marketers miss data because they only measure online conversions. With dynamic call tracking, you can also measure your phone conversions and contact moments. This completes your data, allowing you to make better-informed decisions from now on. Do you have a campaign that is underperforming online? You won't be the first to discover with call tracking that phone conversions are actually going through the roof.

More insight through tracking numbers

With dynamic call tracking, each new website visitor is presented with a unique tracking number. This number is linked to your organisation's landline number. If a call takes place, it is processed in accordance with the GDPR and linked to the caller's search behaviour. Through our integration with Google Analytics, you get a more complete customer journey mapped out.

Of course, your organization's phone number will also be communicated in other places outside of your website, such as a Google Ads call extension or a newspaper ad. You can also measure this by putting down a unique (fixed) tracking number. With offsite call tracking, you can measure the response to these marketing efforts. Both call tracking techniques are a standard part of our basic packages.

title="laptop

How dynamic call tracking works

Dynamic call tracking is therefore the technique that ensures that you know which marketing efforts result in telephone contact moments and conversions. But how does this work?

Step 1

You install the intelligent Qooqie script on your website, to which your own pool of phone numbers is linked. This can easily be done via Google Tag Manager.

Step 2

The Qooqie script shows each website visitor a different phone number.

Step 3

Does a visitor call this tracking number? Then it will automatically redirect to your organization's original phone number.

Step 4

Qooqie links the session data of each visitor to the phone number called. We show this contact moment in the systems you already use, such as Google Analytics, Google Ads and Salesforce.

Find out which keywords lead to phone conversion

You already read it above; Qooqie doesn't just give you insight into which marketing efforts are driving phone contact moments and conversions. We'll also show you which paid keywords, pages, and campaigns led to this interaction. This way, you can record the entire customer journey even more accurately and find out the actual behavior of your target group.

Know which campaigns and keywords are driving phone calls and conversions.

Calculate a much more accurate ROI.

Discover the difference between the bounces in Google Analytics and the real bounces.

You boost your added value as a marketer through more leads and complete data.

Enrich your current systems and complete your reports with our integrations.

Qooqie is not only your supplier, but above all your business partner. A fixed point of contact is always there for you with help, tips and insights.

The 6

advantages

of dynamic call tracking via Qooqie

Technology flows through the heart of our organization. This allows us to respond to tomorrow's opportunities. We are a passionate team with a clear mission.

Integrations in an instant

title="Image
Analytics
title="Image
Data Studio
title="Image
My Company
title="Image
Salesforce
title="swydo_white
Swydo
title="hubspot
HubSpot
title="Image
Datatrics
title="Image_29
LEF

Discover the benefits of Qooqie for you