As a marketer, do you sometimes feel that you are missing conversion data? And that you therefore create reports that are not entirely complete? Understandable, because if you are not measuring phone contact moments and conversions, you are indeed missing data. Whether this is a problem, and how to close this gap in your data, you can read in this article.
Lack of call data creates incorrect customer journeys and conversion attribution
Not deploying call tracking yet? Then chances are that phone contact moments and conversions are missing from your data. And that can have big implications for how you report your marketing efforts.
Example
Imagine that a customer journey begins with a Web site visit based on an organic search result. Then the visitor returns through a click on a remarketing campaign, but a conversion is not measured. Had you deployed call tracking? Then you would have seen that this lead decided to call after his second website visit, and during this call still converted. Do you recognize a pattern in this? Then you can conclude that the keyword used and the remarketing campaign did their job well. Something you wouldn't have known without call tracking.
Here's how to close the gap in your data
Call Tracking from Qooqie is the tool that completes your data. But how does it work? Very simple:
- Contact us for a free trial or for customized advice. Our specialists are happy to think with you.
- Easily implement our script on your website within five minutes, even if you are not a developer.
Call Tracking is now active on your website and automatically collects call data. Our integration with Google Analytics ensures that you have the right data in one place.
Would you like our specialists to analyze the call data with you? No problem! We are happy to help transform the data into usable statistics. Schedule a free data call with your contact at Qooqie.
