Organizations primarily use call tracking to tie phone conversions and contact moments to PPC campaigns. But did you know that you can also use Qooqie's call tracking tool to optimize your SEO performance? And speaking of SEO; some marketers considering call tracking are sometimes concerned that it might actually have a negative impact on SEO. So time to reflect on what impact call tracking really has on SEO.

Call Tracking is not harmful to SEO

We like to start by debunking a misconception. Some marketers think that Google and other search engines get confused by the different call tracking phone numbers you communicate on your website. Do you choose call tracking from Qooqie? Then you don't run any risk in this area. The magic word is "dynamic number issuance. This works as follows:

• Your organization's original number remains on your website.
• The Qooqie script replaces this number for visitors with a call tracking number.
• Google still only sees your original phone number, because the call tracking number is not in the source code of your website.

Because Google does not see the call tracking numbers, this does not cause confusion and thus lower SEO rankings.

Understanding telephone conversions from SEO

Call tracking reveals the source of calls. Including the customer journey that preceded them. This gives you an even more complete picture of your SEO performance. Without call tracking, chances are you can only attribute online conversions to SEO. By employing call tracking, you can also attribute telephone conversions to SEO. The conclusion is often that SEO is a bigger traffic source for your conversions than thought. Once you know which pages generate the most phone conversions, the next step is to find out exactly what triggered your visitors. With that information, you can then optimize your content strategy again.

Discover new keywords for more phone conversions

Of course, it's great that you can find out which organically found pages generate telephone conversions. But it's even better if you can also identify new keywords that generate telephone conversions. Here too, call tracking comes in handy. With the free 'call recording' module you can listen back to incoming telephone calls. This way you know what is really going on among your visitors and customers, and what questions they have. It often turns out that callers have different questions than the target group that converts online. You can respond to this by optimizing existing content and creating new content.