You read that right. Does your organization use paid marketing campaigns? Then you also pay for leads that eventually convert with your competitor. This phenomenon is not new, it has been around for many years, but in most companies this is a problem they are not aware of. And that is...
4 secrets to a successful partnership
Of course, you don't enter into a partnership with another company for a few weeks. The intention is often to work together for a longer period of time. But then the right ingredients must be present for the partnership to succeed. At the end of the day, it has to be something for both parties...
Stop: you're wasting marketing budget by misinterpreting data
Collecting and analyzing data can cost your organization a lot of money. But do you know what else costs money? Failure to collect (the correct) data. We are not in favor of collecting as much data as possible. But it is about collecting the right data, and then...