Nowadays, more and more things are going digital. It makes sense, because new technology means that some actions require no (or fewer) human actions. To some extent, this also applies to contact with leads and customers. But companies that want to digitize this often make a big fallacy. Leads who want to get in touch with you often have very specific questions and a high purchase intention. Capturing this personal contact with forms, chatbots and faqs may seem efficient. Yet, from a commercial point of view, you are leaving a lot to be desired.

Phone number often hidden on website

The following is probably recognizable. You visit a website and because you have a question you would like to get in touch personally. So you start looking for the phone number, but that seems like an impossible task. You get tangled up in faqs, chatbots and contact forms. Frustrated, you abandon your search and go to a competitor's website, hoping that you can call them easily. Or you eventually find the phone number. In that case, the company must be trying very hard to improve your overall customer experience.

Callers are your warmest leads

As a company, do you actually put your phone number prominently on the website, encouraging visitors to contact you? Then you have a clear advantage over competitors who don't. The reason is that phone leads are generally warmer than leads who fill out a form on your website, for example. On average, they are already much further along in the customer journey, and have a higher chance of converting.

3 factors that generate phone calls

Based on our data, we discovered 3 factors that greatly influence the decision to call:

Complex products or services

The more complex the product or service you offer, the more need there is for personal contact. Think mainly from the point of view of the average consumer, and not from your own point of view. What you think is still quite simple, a consumer quickly finds complicated.

Products or services with a high (purchase) value

Are people about to make a big purchase? Despite being able to do so on the website, many still prefer to pick up the phone. This often gives a greater sense of confidence.

Long-term purchase / (desirable repeat purchases)

Are people in a hurry? Then they more often choose to pick up the phone. In a single conversation, they will have placed an order and have immediate confirmation that everything has been taken care of.

Easily get more phone leads

Now that you know that phone leads are so valuable, you probably want to generate more phone leads. Then we have good news, because Qooqie can help you do just that! We do this based on valuable data, so you don't need a higher marketing budget.

Are you curious about our approach? Then make a no-obligation appointment for an online introduction with one of our consultants