At Qooqie, you can choose different ways of call assessment. Call assessment provides your organization with valuable information about the customers and leads who call you. Do you opt for call assessment by means of a pre-selection menu? Then you get insight into why website visitors are calling you.
Knowing the profile and motive of callers is valuable information
Do you deploy only the basics of call tracking? Then you know which campaigns and pages generate incoming calls. Based on that, you can already draw many conclusions and identify areas for improvement. With a drop-down menu beforehand, you add another layer of data. By cleverly setting up this drop-down menu, you can learn even more about which visitors contact you with which intention.
Example
What insights you can gather by combining call tracking with a choice menu in advance is best explained with an example:
You currently have three campaigns running. Between them they differ only in text and they all lead to the same landing page. Without the call review module, you can already see that one of the campaigns is generating significantly more calls.
To better map your target audience, you want to know more about the group of people who decide to call from that one campaign. That's why you add an advance choice menu to your call tracking account. In it, you give callers three choices:
- For the sales department, key 1
- For the Service Department, key 2
- For the Department of Administration, key 3
After a few weeks, you have collected enough data to draw conclusions. What turns out? Of the visitors who called your company from the campaign in question, 84% chose Sales, 12% chose Service and 4% chose Administration.
This result confirms the picture you probably already had: by far the majority of this group of callers have the intention to make a purchase. A logical follow-up action is to stop the other two campaigns.
Here's how to arrange it
Call review is a module within Qooqie's call tracking package. Do you opt for a choice menu in advance? Then you can set the content of the menu yourself in our call tracking application. By default, we already give you a suggestion for a choice menu here, but you can easily adjust it yourself. In our support center you can read exactly how to do this.
Would you like personal advice on how an advance choice menu can add value to your organization? Our specialists are ready for you!Schedule a Qooqie fifteen minutes
