As a marketer, you probably have a good grasp of which campaigns and keywords convert well online. But do you also know this for telephone conversions? In practice, we see that there are often significant differences in this. The reason is that people with urgency online often exhibit different behavior than people without urgency, and they call more often. Therefore, callers often have a higher purchase intention. They also often have a greater need for personal explanations. With call tracking, you discover which campaigns and keywords generate the most telephone conversions.
Which current keywords perform best by phone?
Are you starting with call tracking? Then you'll gain insight into, among other things, the proportion of telephone conversions compared to your total number of conversions. Many organizations are surprised when they see how many sales are generated by phone. But how did all those callers get to your organization? By using call tracking, you gain insight into the customer journey that preceded the phone call. Including the keyword used and ads clicked. An overview of your best telephone-converting keywords and campaigns can be found in the dashboard within the Qooqie call tracking application.
Define new campaigns and keywords that convert by phone
Through Qooqie, you can even go one step further. Do you listen back to some conversations in our app? Then you will find out how the needs of callers differ from those of customers going through the process online. Based on this information, you can define new keywords. You can then build campaigns around these, specifically targeting telephone conversions.
