At Qooqie, we work with many leading marketing agencies. Eye-C from The Hague is one of them. How do they deploy call tracking, what insights does it offer them and what do they think of the cooperation with Qooqie? We ask Johan Kortekaas. He has been working at Eye-C for two and a half years as an online marketer, specializing in social media and Google Ads.

Can you tell what sets Eye-C apart from other online marketing agencies?

"The biggest advantage is that we actually have everything in-house. Not only do we specialize in the marketing field, but we also build custom websites ourselves. We have one or more specialists for each field. This allows us to completely unburden our customers from A to Z."

In what ways does Qooqie contribute to your performance?

"First and foremost, we obviously use your call tracking software for measuring telephone conversions and optimizing campaigns. In addition, I advise many of my clients to also use Qooqie for training their staff. The way you answer the phone and make calls has a lot of influence on the conversions you realize over the phone. Using your 'call recording' module, we listen back together with the client. We then discuss areas for improvement, so that they can make more quotations and ultimately win more orders. Thanks to our approach, some customers have started to train their staff better. When you then see that 10% more quotations are accepted, that's incredibly cool."

What is the biggest benefit of Call Tracking for you?

"Being able to measure conversions is essential for an online marketing agency. Ideally, of course, you want 100% measurability. Even if a customer realizes many conversions over the phone. Without call tracking, you miss a lot of data, so you can't attribute those conversions to specific channels. Call tracking also gives you a more complete picture of the cost per conversion."

At Qooqie, we think good cooperation with our partners is very important. How do you experience this?

"We experience the cooperation with Qooqie as very pleasant! Youri is our regular contact person and he is always willing to help and think along. In this he often goes further than you might expect. We really appreciate that! For example, he likes to think along on a strategic level how we can best make the data transparent. As an online marketing agency, this benefits us greatly. That is also the reason why we like to place clients for whom call tracking is interesting with Qooqie."

Would you like to know more about our approach? Our partner managers will be happy to tell you more about it.
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