There are many tools today that help you map visitor behavior online. However, measuring online behavior is only part of the puzzle. Call tracking is the tool you need to fully understand the performance of your online and offline marketing efforts. In this blog, you will read about some of the factors that have encouraged companies to adopt call tracking within their marketing strategy.

1. Link incoming calls to digital marketing efforts

Without call tracking you will never get insight into the full effectiveness of your marketing campaigns. Once someone clicks on your ad and decides to call (instead of converting online) you as a marketer usually don't know where this potential customer came from. With call tracking, you can bridge this ''data gap,'' so to speak. You make incoming calls, conversations and conversions fully measurable. This allows you to link your digital marketing efforts to these valuable contact moments from now on.

2. Dynamic number insertion

At the heart of dynamic call tracking is dynamic number insertion. This advanced technology changes a pool of unique phone numbers allowing the source of a call to be traced down to the campaign and keyword level. Even if a visitor leaves your website and returns later, we can measure the origin of the call.

3. Improve the customer experience with call recording

Call recording allows you to listen back to conversations between potential customers and colleagues. This data is used by companies to provide targeted sales and service training and optimize content on the website.

4. Link offline interactions with online marketing

A customer journey today is much more complex than it was 10 years ago. In fact, a lead today will see multiple ads go by before the conversion actually occurs. For example, does a prospect decide to type your organization's number into his/her mobile and then call? Then this valuable ''offline'' interaction cannot be made measurable without call tracking. With call tracking it can, because it uses unique tracking numbers. Linking offline interactions to online marketing is supported by both forms of call tracking.

5. Research which keywords lead to calls

Knowing which campaigns lead to inbound calls is good. But understanding which paid keywords create the most valuable contact moments is golden. Companies use this data to pinpoint exactly which keywords trigger their target audience to make telephone approaches. With this data, future budgets can be deployed more accurately.

6. Integrations that make you happy

Qooqie integrates with tools and platforms used by many organizations to make marketing efforts, performance and goals measurable. Our integrations make it easy to weave call statistics into systems you use every day. Think Google Ads, Google Analytics, Google Data studio and more. This gives you call statistics alongside all other metrics, conveniently in one place.

Would you like to know what we can do for you? Then don't hesitate to contact us. There is an enthusiastic team ready for you.