In a previous article, we told you that companies that focus solely on online conversions are burning a portion of their marketing budget. The combination with measuring telephone contact moments and conversions ensures that you get a much more accurate picture of your ROI. And as a result, you can then optimize your campaigns more accurately, resulting in more sales. This sounds very interesting, and it is. But not for every company.
For whom is inbound call measurement not interesting?
It almost seems like an open door, but is your organization not getting calls? Or are you not generating revenue by phone, and don't want to? Then call tracking, measuring incoming calls, is not interesting. Companies to whom this applies include web shops and other e-commerce companies that only target consumers. They only have online leads and also generate their conversions exclusively online. Therefore, for conversion optimization, they do not look at offline touchpoints.
Who does inbound call measurement interest?
For a lot of companies, the telephone does interest them. The telephone cannot be thought away and that makes sense. Many companies still have telephone contact with customers. People are more likely to call the moment they:
- Having to make an expensive purchase. They still have some questions about specifications or other points before making the purchase.
- Entering into longer agreements. Still, discussing the final points of the agreement over the phone.
- Questions about the service you provide. Sometimes there are simply questions about the system and callers are faster.
- Urgency. Your washing machine is broken, you have a leak. Then you call a company to fix the problem.
- Complexity. Products and services that are not obvious and involve many questions
