Phones that keep ringing: one entrepreneur gets euro signs in his eyes, while the other spontaneously has a panic attack. These are two extremes, of course. You can also see these extremes when you look at the communication of phone numbers on websites. On some websites you see them at a glance and as a visitor you are invited to call especially. But there are also websites where a phone number is nowhere to be seen. Or you must first crack the Da Vinci code to get to the number. But as a company, what is the smart thing to do? Display your phone number prominently everywhere, at the risk of getting a lot of calls that won't get you anything? Or hide your phone number a little more, so you get fewer of those calls, but also speak to fewer valuable leads?
Efficient growth through less telephony
Standing still is going backwards. That's why you naturally want to grow your business, and preferably as efficiently as possible. So with the least possible costs for personnel, among other things. Do you make sure your phone number is not (prominently) displayed on your website? If so, that can save a lot of phone calls, and therefore you need less staff to answer the phone. Of course, just because you hardly get any calls doesn't mean that your customers and leads don't have questions. It is therefore important to properly capture those on your website. This can be done, for example, by:
- For search engines easily findable informative content.
- Clear FAQs.
- A well-functioning chatbot.
Faster growth, right through telephony
While the benefits of less telephony may sound pretty logical, at Qooqie we often see that practice is different:
- Landing pages often contain mostly general information. Therefore, for information that exactly matches a specific situation, people often prefer to call.
- The same goes for FAQs. This will do quite a bit to capture some of your calls, but by no means all of them.
- On many websites, chatbots actually cause more irritation than satisfied visitors. There are certainly positive exceptions, but in general people do not get the answers they are looking for this way.
Phone leads are your hottest leads
What many companies don't know is that leads who call you from the Web site are the very hottest leads. That's because callers are generally already relatively far along in the customer journey. Still not convinced? Then learn now about the value of your phone calls.
