When all is said and done, your marketing agency plays an important role for your clients and their business. But how do you make sure your clients also see your added value? The simple answer is by continually showing them the results you achieve for them. And not only that. Do you really want to become indispensable to your customers? Then exceed their expectations by going a step further than your competitors. 'That's easier said than done,' you might say. Therefore, in this article, some practical tips.
Make crystal clear what your service will deliver to the customer
The basics are the most important: all the leads and conversions you generate for your customer must be transparent. This seems obvious, but do you really have all leads and conversions mapped? Many marketing agencies report based on data from systems such as Google Analytics, Google Ads, etc. But what you don't find in these is how many people called your customer after seeing a marketing expression, or during a website visit. Without this data, an essential component is missing from your reports. So by not measuring phone calls, you are actually selling your marketing agency short. Chances are you are generating (many) more leads and conversions than you currently know.
Measure more leads and conversions with Call Tracking
Fortunately, the solution is simple. With call tracking, you also measure your customers' incoming calls. This offers you the following insights, among others:
- The number of calls received
- The success of these calls
- The origin of these calls
So the added value of call tracking is knowing which customer journey preceded a call, and whether that call was a new lead or even a conversion.
Optimize campaigns based on complete data
Of course, the tip to optimize campaigns sounds like an open door to marketers. But again, it is not wise to do this based only on online data. Include call tracking data in this process as well. You will often come to surprising discoveries. For example, that a campaign that generates few online conversions generates many telephone conversions. Are you not using call tracking? Then you would probably stop or drastically adjust this campaign. With the result that some of your conversions collapse, without you knowing the reason.
Generate more telephone conversions
As a marketing agency, generating leads and conversions is obviously the main goal. Successful agencies also specifically target this by phone. Phone leads are often more valuable than online leads and thus have a greater chance of converting. We have three tips that, by using call tracking, will help you generate more warm telephone leads:
- Look at the campaigns in our dashboard. You'll already get a better idea of what triggers phone leads.
- Look at the keywords in our dashboard. This will help you discover which paid keywords are generating calls.
- Use our call recording module and listen back to sample calls. You can now hear firsthand what callers are specifically looking for, and what words they use. Take advantage of this!
Discuss your case with one of our specialists without obligation
In this article you read that call tracking is the key to demonstrating ROI for your customers, as well as increasing ROI. We'd love to show you what Qooqie call tracking can do for your organization, with no obligation.
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