Last week at Qooqie, we added UTM tagging to our call tracking application. This new feature gives you a detailed map of the phone response to your social and email campaigns. Call tracking is already widely used for Google Ads and page optimization, among other things. Until now,...
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5 reasons why a caller is more valuable than an online lead
"Phone calls are the new click," reads the title of a research report by BIA Advisory Services, an American research firm specializing in advertising. That may sound strange, at a time when we are making more and more purchases online. Yet we at Qooqie wholeheartedly agree with this statement. And not only...
Reap the benefits of a Qooqie data call
Among Dutch marketing agencies, Qooqie is the supplier of call tracking. But we prefer to profile ourselves not only as a supplier, but above all as a strategic partner who works with you to achieve the best results for your clients. We are convinced that call tracking can have a major impact on many of your clients,...
Here's how to discover which campaigns are driving phone conversions
Many marketers have a strong focus on online conversions. And rightly so, because many conversions take place online. But the danger of this focus is that it ignores telephone conversions. Did you know that callers are often warm leads? Qooqie lets you discover which marketing efforts generate telephone leads. And that...
Calls in Google Analytics
Google Analytics shows how website visitors found your website and how they move through your website. Qooqie integrates with your current Google Analytics account by sending call data to the targets you have created within Google Analytics. How it works Each call is sent on...
Find out which campaigns and keywords are generating phone leads
As a marketer, you probably have a good grasp of which campaigns and keywords convert well online. But do you also know this for telephone conversions? In practice, we see that there are often significant differences in this. The reason is that people with urgency online often exhibit different behavior than people without...
Rate telephone leads for more complete data
Call tracking measures how callers found your business. This data is used by marketers to determine the success of marketing efforts and optimize campaigns. While optimizing campaigns, the question remains, what did these calls generate or which department was called for? After all, if...
Become future-proof with Qooqie's integrations
A profound change is coming to marketers. In 2023, we will say goodbye to third-party cookies. Many browsers have already stopped doing this, and in that year even the most widely used browser Google Chrome will no longer accept these cookies. In one fell swoop, an important source of data will disappear....
From now on, report based on complete data
As a marketer, do you sometimes feel that you are missing conversion data? And that you therefore create reports that are not entirely complete? Understandable, because if you are not measuring phone contact moments and conversions, you are indeed missing data. Whether this is a problem, and how to close this gap in your data,...
Start with call tracking
If you want to get started with Qooqie call tracking, you can do so very quickly. The call tracking integration for your website is designed so that you do not need help from a developer. Because of the integration with Google Tag Manager, you can independently place the script on the website. And...