When all is said and done, your marketing agency plays an important role for your clients and their business. But how do you make sure your clients also see your added value? The simple answer is by continually showing them the results you achieve for them. And not just that. Want...
Retrospective call review: look beyond conversion
We record the phone calls you get through call tracking as conversions. In our dashboard, and in other systems that marketers use a lot, such as Google Analytics. But how valuable are those conversions? And which campaigns provide the most valuable leads? To find out, use our...
Get the most out of Google My Business with Call Tracking
In different ways leads find your website. The same goes for your phone number. For many companies, their website is a major source of phone calls. Using dynamic call tracking, you then discover how many people called you from the website, and what their customer journey looked like. But did you know that increasingly...
Client comments: Tim from Jurilex Letselschade
Qooqie operates in many different industries. Call tracking is therefore of value to many types of companies. One example is legal services. The interesting thing is that every company and every industry gets different insights from call tracking. Of course, we are always very curious about this....
Increase your ROI based on call assessment
Companies often know that a portion of their leads and sales come in by phone. But exactly how large this portion is, and the quality of these leads, is a big mystery. The solution is the "Call Assessment" module within the Qooqie call tracking application. The data obtained from this...
The telephone is becoming increasingly important in the customer journey
In many industries, the telephone is becoming an increasingly important touchpoint within the customer journey. That may seem like a not-so-obvious trend, but if you assume that a certain percentage of your visitors contact you by phone, it already makes a lot more sense. After all, is the number of website visitors taking...
Understanding conversion paths as a basis for optimizations
You probably know very well which pages are most important to your company or client. But do you also know whether visitors exhibit the desired behavior here? You can find out by taking a close look at the conversion paths of the most important pages, for example in Google Analytics. Turns out that all visitors...
Partner speaking: Johan from Eye-C
At Qooqie, we work with many leading marketing agencies. Eye-C from The Hague is one of them. How do they deploy call tracking, what insights does it offer them and what do they think of the cooperation with Qooqie? We ask Johan Kortekaas. He has been working at Eye-C for two and a half years as an online...
How do I prevent Google Ads from rejecting my call extension?
At Qooqie, we regularly get asked why Google Ads rejects a new call extension to which you have an offsite call tracking number attached. The reason Google often gives is that this is an "unverified phone number. In this article, we go into this in more detail. We also tell you how...
Changing phone numbers are not confusing
At Qooqie, we speak to many marketing agencies and end customers about call tracking. Marketers unfamiliar with this technique are often positively surprised at all the insights call tracking can offer their organization. Yet there are also organizations with some cold feet. After all, isn't it confusing for website visitors to see changing...