Collecting and analyzing data can cost your organization a lot of money. But do you know what else costs money? Failure to collect (the correct) data. We are not in favor of collecting as much data as possible. But it is about collecting the right data, and then...
Partner speaking: Koen Arkesteijn
Partner in the word: Koen Arkesteijn By Nick Velthuizen August 19, 2022 At Qooqie, we are fully committed to long-term partnerships. But who are these partners anyway? They are all marketing agencies that look beyond their nose. Agencies that not only look at online conversions, but also understand that...
What does call duration say about call quality
Based on data, you can gain insights that would otherwise remain hidden. The duration of a phone call, for example, seems like a random piece of data that you as a marketer can do little with. But what if you collect data from all your incoming calls? Then you can discover patterns, for example, that say something ...
Psst... Did you know your leads are cheating?
You invest a lot of money in them, but due to a lack of attention they still end up in the arms of their neighbor. This, of course, is about warm leads that come to your website, and end up converting at the competitor's because you didn't follow up with them fast enough. Lead leakage is what we call it. For...
Measuring incoming calls: When to call and when not to call?
In a previous article, we told you that companies that focus solely on online conversions are burning a portion of their marketing budget. Combining this with measuring phone touch points and conversions gives you a much more accurate picture of your ROI. And that in turn allows you to more accurately optimize your campaigns,...
7% fewer leads due to not being available 26/7
Did you know that companies would have an average of 7% more leads if they were available day and night? Of course, for most companies, that's not feasible. But it does indicate that your availability has a great deal of impact on the number of leads you engage with your organization. In this...
'What is the value of a phone call anyway?'
"What is the value of a phone call anyway? That's a good question, and the answer depends on whom you ask. Many organizations consider incoming phone calls a necessary evil, and are only excited when a phone call directly results in a sale. Those companies underestimate the importance of...
Companies that bet on personal contact have gold in their hands
Nowadays, more and more things are going digital. It makes sense, because new technology means that some actions require no (or fewer) human actions. To some extent, this also applies to contact with leads and customers. But companies that want to digitize this often make a big fallacy. Leads who interact with you...
Improve your business performance with call recording
Many organizations want to record the conversations they have with customers or leads. Makes sense, because with these recordings you can coach your employees in a more targeted way. But there are many other reasons why you should start call recording today. Not only if you want to improve your customer service, but...
You're missing out on sales! And here's why.
Is your organization's telephone accessibility not optimal? Then the consequences are greater than you think. You are losing sales, but does this also apply to your organization? Probably not! Or does it? Did you know that companies on average miss 12% of all incoming calls? On average, one in eight...