Keep optimizing campaigns to increase website conversion rates. Marketers often have a day job doing this. But once the low-hanging fruit has been picked? Then try again to ensure significant results. Unless you start focusing more on one specific channel. A tip of the hat: probably stands...
Telephone customer contact: a pleasure or a burden?
Phones that keep ringing: one entrepreneur gets euro signs in his eyes, while the other spontaneously has a panic attack. These are two extremes, of course. You can also see these extremes when you look at the communication of phone numbers on websites. On some websites you see them in one...
Is Call Tracking also suitable for companies committed to call reduction?
There are several reasons why companies deploy call tracking. The main goals are usually to discover which customer journey preceded telephone conversions, and to further optimize campaigns accordingly. A question we also sometimes get is whether call tracking can contribute to the exact opposite: less...
The telephone is becoming increasingly important in the customer journey
In many industries, the telephone is becoming an increasingly important touchpoint within the customer journey. That may seem like a not-so-obvious trend, but if you assume that a certain percentage of your visitors contact you by phone, it already makes a lot more sense. After all, is the number of website visitors taking...
Changing phone numbers are not confusing
At Qooqie, we speak to many marketing agencies and end customers about call tracking. Marketers unfamiliar with this technique are often positively surprised at all the insights call tracking can offer their organization. Yet there are also organizations with some cold feet. After all, isn't it confusing for website visitors to see changing...
Telephone leads convert more often
In a previous article, we gave you five reasons why a caller is more valuable than an online lead. One is that leads who contact a company by phone are, on average, much further along in their buying process than leads who fill out a form on the website. For that reason, they convert...
How does Call Tracking affect SEO?
Organizations primarily use call tracking to tie phone conversions and contact moments to PPC campaigns. But did you know that you can also use Qooqie's call tracking tool to optimize your SEO performance? And speaking of SEO; some marketers considering call tracking sometimes worry that it might actually have negative...
5 reasons why a caller is more valuable than an online lead
"Phone calls are the new click," reads the title of a research report by BIA Advisory Services, an American research firm specializing in advertising. That may sound strange, at a time when we are making more and more purchases online. Yet we at Qooqie wholeheartedly agree with this statement. And not only...
How did call tracking come about?
With call tracking, you measure how callers found your business. This data is used by marketing and sales teams to measure the success of campaigns and optimize future marketing strategies. Analog era The basis of call tracking formed back in the analog era. The era when companies...