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Telephone customer contact: a pleasure or a burden?

Phones that keep ringing: one entrepreneur gets euro signs in his eyes, while the other spontaneously has a panic attack. These are two extremes, of course. You can also see these extremes when you look at the communication of phone numbers on websites. On some websites you see them in one...

Complete your ROI insight

Whether you're a marketer working on the client or agency side, in both situations you want to be able to determine your ROI as accurately as possible. Are you currently only measuring online conversions? If so, you're probably missing a lot of data. Therefore, for many organizations, measuring telephone conversions makes sense. You do this by...